Who i am
About me
Pankaj Singh
Digital Marketing Strategist | Trainer | Google Certified
Based in Dubai, UAE.
Hi, my name is Pankaj Singh, and for as long as I can remember I have been passionate about technology and the Internet. The way the Internet opens new streams of communication and opportunities for businesses to reach new customers has always managed to fascinate me with its constantly evolving landscape.
In my education years, I put all my focus into learning everything
about technology, communications and marketing. After graduating with a Bachelor of Technology from ICFAI University, Dehradun, I then followed my true calling in business and marketing and completed a Masters of Business Administration at Manipal University in Dubai.
Since then I have immersed myself in the exciting, always changing, digital marketing landscape. During my intern years, I cut my marketing teeth working with, and learning from a highly experienced marketing manager who specialised in advertising and sales.
Using my intern years as a foundation to develop my skill set even further I have since sought out exciting and challenging roles in different organisations I have worked with in India & Dubai to build on my knowledge and experience. Roles I have been involved with have included planning, developing, and implementing all facets of digital marketing strategies, as well as support for sales and marketing teams, database management.
I have also been heavily involved with developing and maintaining email-marketing campaigns, content marketing strategies, search engine optimisation, website analysis, Search Engine Marketing (SEM), and company branding. Over the years I have setup many PPC (Pay Per Click) and Social Media campaigns which helped bring in hundreds of new customers, and thousands in extra revenue.
To round out my digital marketing skill set I can provide a lot of expertise using Google Adwords, develop and implement marketing strategies using social media channels such as Facebook, Twitter, and LinkedIn, to name just a few. These platforms provide incredible opportunities for the experienced digital marketer to reach highly qualified leads for minimum outlay. Clients I have created successful and profitable campaigns for have included a wide range of business types such as non-profits, affinity organisations, and many small to medium sized businesses.
Further to my extensive formal education I have also completed certifications with Google Adwords, Google Digital Garage – Online Marketing, Inbound Certification and Content Marketing Certification with the Hubspot Academy, and am also a graduate of the Twitter Flight School in Twitter Advertising.
The digital marketing space is always changing, always shifting, and ever increasing in importance as part of a business’s marketing strategy. You don’t have time to take care of all your digital marketing needs, and look after your customers as well, which is why you need a passionate professional to take care of your online marketing strategy for you.
With the skills and experience I have developed over the years all your digital marketing requirements, whatever form that may take, are in good hands.
Some facts
Finished projects
Happy customers
Working hours
Education & Certifications
Attained
MANIPAL UNIVERSITY, DUBAI, UAE
- Concentration in Marketing
Learned a lot in specialised topics of consumer behaviour, brand & product management, promotion management and selling strategies. It helped me to develop a variety of business, leadership skills and knowledge.
ICFAI University, Dehradun, India
- Concentration in Electronics & Communication Engineering
Taught me to repair and design electronic communication systems. Learned the fundamentals of wireless communication, networking theory and data communication. The course included many interesting topics like satellite functionality, updating radar systems and troubleshooting the physical network behind Voice-over-Internet Protocol (VoIP), to name just a few.
GOOGLE- Online Marketing
- Google Digital Garage
- Google Digital Unlocked
- Google Adwords
- Google Analytics
- Shopping Ads
Developing, optimizing & customizing effective Google Search & Display campaigns.It helped to increase my knowledge of all things digital, from websites and tracking to online marketing and beyond.
Hubspot Academy
- Inbound Marketing
- Content Marketing
- Social Media Strategy
- Growth- Driven Design
- Email Marketing
Comprehensive, fundamentals training covering the full inbound methodology. Learned how to build scalable, repeatable processes for creating and promoting content that converts into leads and new customers. Building & Optimising a peak- performing website.
- Channel branding and promotions
- Youtube Analytics
- Business & Revenue
Learned how to effectively manage an artist's YouTube channel.
Twitter- Twitter Flight School
- Buying & Execution
- Planning & Strategy
- Executive Leadership
Twitter Flight School was an easy way to build a deeper understanding of how Twitter works, and how to use it to engage with consumers and be a part of the live conversation. It contained everything marketers need to know to develop high-impact marketing campaigns for clients.
I Can Help You With
Expertise
Startup Growth Hacking
Effective digital marketing strategy that enables new companies to achieve rapid & sustainable growth and go up against the enormous folks. If you want to implement such strategies to your business and achieve startup growth in a very short time, don't hesitate to ask me for more information.
Social Media Marketing
Social Media Marketing involves paid advertising through social media channels to broaden your customer reach and increase your brand exposure. It helps businesses to build credibility, helps them with lead generation & informs their loyal fans, and followers of the most recent news.
Content Marketing
Content Marketing is a new hot trend in digital marketing.It is a strategy approach focusing on creating and distributing valuable, relevant and consistent content in order to attract and retain a clearly-defined audience increasing your credibility and making your audience trust you.
Reputation Management
Online reputation management focuses on the management of product and service search results within the digital space. How do people really perceive you online? It is significant that each item showing up in the web search engines for your business is squeaky clean and paints an ideal picture.
What i Offer
Offers
For Businesses
Manage your google AdWords PPC campaigns. One weeks of AdWords management and optimisation based on your goals and performance indicators. Includes +/- 60 minutes of consulting via Skype or an online meeting platform.
- Full Campaign Setup
- Keyword Research & Expansion
- Bid & Position Management
- Negative Keyword Management
- Landing Page Analysis
For Startups
Comprehensive digital marketing strategy, customer segmentation and promotional campaign development for your business. Will help you to guide in any platform or industry. Learn more about possibilities for future of your business.
- Marketing Strategy Report
- Tailored Action Plan
- Customer Segmentation
- Competitor Analysis
- Promotional Campaign
In-House Training
In-house Training Solution at your location. Training sessions can be customised to meet your specific learning goals and/or business objectives. Currently offering Internet marketing training in Dubai and Sharjah only.
- Digital Marketing Basics
- Google AdWords
- Google Analytics
- Search Engine Optimisation
- Social Media Marketing
Internet Marketing Tools
To do online marketing right, you’ve got to buy the right tools. Grow your small business online with my suggested tools & tips, online marketing-tool cheat sheet -- one that can help you skyrocket your marketing.Zip File with the Data Provided
- Zip File with the Data
- Website Tools
- Growth Hacking Tools
- SEO Tools
- Marketing Tools
For Students
Providing an online tutoring that is a convenient alternative to face-to-face learning. Whether you need guidance with your latest assessments or you would like to discuss and ask questions about a difficult key concept, I can provide you with the ideal assistance.
- Digital Marketing
- Social Media Marketing
- Search Engine Optimisation
- Search Engine Marketing
- Inbound Marketing